Friday, December 31, 2004

Awakening Corporate India's Conscience

Awakening Corporate India's Conscience
Is Corporate India Being Stingy in Helping Tsunami Victims
How come Corporate India's contribution towards those affected by the tsunami in south India has been so stingy?
Anil Ambani's personal contribution is of Rs 1 crore but how come Reliance (the richest company in India) has not announced a contribution? Infosys' Rs 5 crore, ITC's Rs 3 crore, Bajaj Auto's Rs 2 crore, LG Electronics' Rs 35 lakhs are only among the few corporates who seem to have been moved by the plight of the tsunami victims in India. PSU's seem to have bigger hearts it seems - with a joint contribution of Rs 15 crore...It's not just about donating tons of cash, every rupee that you can spare counts.

Here's are two examples of how every individual in the corporate world can make a difference

Harish Bijoor, a consultant based in Bangalore sent out an email 600 corporate folks on his addressbook. All he asked from them were utensils (new) and clothes (new). 12 reverted with handsome donations. 1 lorry left for Cuddalore on 31st morning, and hehopes to send another lorry by evening if he can fill it. A local cable manufacturer paid for a full load of 500 ml sachets of water which went to Velankini.

Another Mumbai-based consultant, Pradeep Narasimha, along with his employees and colleagues contributed 2 days salary and sent a draft of Rs 22000/- to the PM's National Relief Fund.Employees of O&M, the advertising agency have donated a day's salary + an equal contribution from the agency.

Let's share some experiences and examples of how we can do a tiny bit to help the victims of this huge tragedy. Let's open our hearts. If nothing at least let's mail this appeal to all our associates, colleagues, friends in the corporate world.


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